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Ideastep best insoles for running Having successfully set up our brand Ideastep, we have been striving to enhance brand awareness. We firmly believe that when building brand awareness, the greatest weapon is repetitive exposure. We persistently participate in large-scale exhibitions globally. During the exhibition, our staff give out brochures and introduce our products to visitors patiently, so that customers may be familiar with and even interested in us. We consistently advertise our cost-effective products and display our brand name via our official website or social media. All these moves help us get a larger customer base and an increased brand awareness.best insole for basketball,how often to replace orthotics,support insoles for running.